The 2024 Ford F-150 Platinum combines heated and ventilated leather front seats with Active Motion, power-deployable running boards and a gloss-black exterior treatment. Its premium over Lariat buys cabin and convenience equipment—not an automatic increase in towing capacity.
Our 2024 Platinum video is below. The available Platinum Plus package adds another layer of equipment and is separate from the regular Platinum trim.
Looking to buy this vehicle, or is your insurance renewal coming up?
I can help you compare your options.
Jason
Licensed Insurance Broker in Ontario
🚗 Auto | 🏠 Home | 🏢 Commercial
Text or WhatsApp: 289-683-2098 · Message on WhatsApp
Models and powertrain choices
Canadian Platinum information lists the 3.5L EcoBoost V6 and an available 3.5L PowerBoost hybrid. The catalogue’s non-hybrid 3.5L reference produces 400 horsepower and 500 lb-ft with a ten-speed automatic. Canadian model overview and 2024 reference powertrain.
What Platinum adds
The Canadian overview highlights Active Motion heated and ventilated leather front seats, power-deployable running boards and a gloss-black exterior treatment. It separately identifies Platinum Plus as available. Platinum equipment.
Cabin controls and family use
The 2024 cabin combines a 12-inch centre touchscreen with a separate digital instrument display of the same size. Canadian cabin overview. Try the phone connection, audio controls and commonly used menus from your normal seating position.
Fuel consumption
| 2024 4×4 powertrain reference | City | Highway | Combined |
|---|---|---|---|
| 3.5L EcoBoost, non-hybrid | 14.5 | 9.7 | 12.3 |
| 3.5L PowerBoost hybrid | 11.4 | 10.1 | 10.8 |
Figures are L/100 km from NRCan’s 2024 dataset. They are standardized powertrain ratings; actual consumption varies with use.
At 20,000 km per year, the combined ratings correspond to about 2,460 and 2,160 litres respectively. The calculated 300-litre difference can help with a budget, but it does not establish a payback period without actual purchase prices, fuel costs and your driving conditions.
Canadian trim comparison and pricing
Historical Westview Ford catalogue prices, checked October 29, 2026. Both listed configurations are 4WD SuperCrew trucks with a 5.5-foot box and the non-hybrid 3.5L engine. These are catalogue references, not current offers or the price of either reviewed vehicle. Documentation, taxes and applicable charges are extra; confirm the complete freight/fee breakdown on a written quote.
| Comparable catalogue configuration | CAD reference | Difference | Why compare it |
|---|---|---|---|
| Lariat 3.5L | $81,240 | Save $22,845 | Heated/ventilated front seats, adaptive cruise and memory-adjustable pedals |
| Platinum 3.5L | $104,085 | Reference | Active Motion leather seats, power-deployable running boards and gloss-black trim |
Same-dealer 2024 Lariat/Platinum comparison. The difference is $22,845 on these listed configurations, not a guaranteed current upgrade price. Package selections and the condition of used examples can change the result substantially.
Bed, towing and ownership checks
Before treating the Platinum as both a luxury vehicle and a work tool, check its payload label with your usual passengers and equipment in mind. Confirm the hitch, trailer-brake setup and towing limits independently. The cabin trim does not establish the maximum trailer weight, and options and accessories also occupy part of the vehicle’s allowance.
Buying verdict
Platinum suits a buyer who has identified useful benefits in the extra comfort and convenience equipment. If the attraction is mainly the name, compare Lariat closely before spending more. For a used example, service history, overall condition and a complete inspection are more meaningful than a long list of factory features that may not all function as intended.