The 2024 Jeep Wrangler Willys deserves attention if you want more than a Wrangler appearance package but do not automatically need the most expensive Rubicon configuration. The sensible comparison starts with the off-road hardware you will use, then works back to body style, transmission and comfort options.
Watch our 2024 Jeep Wrangler Willys video below.
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What Willys adds
Jeep’s 2024 Canadian equipment document identifies 33-inch tyres, a rear locking differential, rock rails and LED headlamps/foglamps in the Willys package. These are substantive differences from choosing a basic Wrangler solely for its appearance. Canadian Willys package.
Whether those additions justify the cost depends on where you intend to go. Write down the trails, terrain and access requirements you actually face. If most use will be commuting, do not assume that more aggressive equipment makes a vehicle a better daily fit. Try the seating position and road behaviour yourself rather than drawing those conclusions from a walkaround.
Engine and transmission choices
The Canadian powertrain menu distinguishes the 3.6L V6 with a six-speed manual from the 2.0L turbo four-cylinder with an eight-speed automatic. The V6 makes 285 horsepower and 260 lb-ft; the turbo makes 270 horsepower and 295 lb-ft. Do not import a US-market V6/automatic assumption into a Canadian Willys listing. Canadian specifications; Canadian powertrain brochure.
That makes a transmission preference an early shopping decision, not a detail to settle after choosing paint. Ask for the actual build sheet before comparing two prices. A dealer’s reference configuration can establish a useful baseline without proving which engine is in the vehicle shown in our video.
Doors, roof and everyday usability
Canadian catalogues list both two-door and four-door Willys versions. Check rear-seat access, luggage space and garage clearance in the body you intend to buy. The shorter version and the longer version should not be treated as interchangeable simply because they share a badge.
Also try the roof arrangement in person. Think about where removable sections will be stored and whether you can handle the process comfortably. Check seals, latches and included hardware on a used example. A desirable open-air feature only adds value if it is practical for your routine.
Cabin technology
The refreshed model has a 12.3-inch Uconnect 5 screen. Navigation and additional equipment should be checked separately rather than inferred from the screen size. 2024 Canadian radio availability.
Pair your phone, find the climate controls and check the visibility of the display from your preferred seating position. Ask which connected-service subscriptions are active. A large display and an active navigation or data subscription are different things.
Fuel consumption and towing
| 2024 NRCan configuration reference | City | Highway | Combined |
|---|---|---|---|
| Two-door 3.6L manual | 13.9 | 10.2 | 12.2 |
| Four-door 3.6L manual | 14.3 | 10.5 | 12.6 |
| Two-door 2.0L automatic | 11.5 | 11.4 | 11.5 |
| Four-door 2.0L automatic | 11.8 | 11.6 | 11.7 |
L/100 km from NRCan’s 2024 dataset. These are body/powertrain references, not a Willys-specific tire rating. Match your configuration and expect actual use to vary.
Check towing limits against the exact vehicle and manual. Door count, transmission, equipment and payload matter; the highest figure advertised for the Wrangler family is not a rating for every Willys.
Canadian trim comparison and pricing
Historical Canadian dealer catalogue references checked October 29, 2026. Original effective dates are not stated. These are not launch MSRPs, current binding offers or prices for the filmed vehicle. All include $2,195 freight/PDI and $100 A/C excise; GST/PST, licensing, options and $795 documentation are extra.
| Configuration | CAD reference | Comparison |
|---|---|---|
| Two-door Sport S, 3.6L manual | $51,515 | Lower-cost baseline; without Willys rear locker/33-inch tire package |
| Two-door Willys, 3.6L manual | $55,515 | Add $4,000: 33-inch tires, rear locker, rock rails and LED lamps |
| Two-door Rubicon, 3.6L manual | $64,715 | Add $9,200: front/rear lockers and electronic sway-bar disconnect |
| Four-door Willys, 3.6L manual | $60,515 | Different body; $5,000 over two-door Willys |
Sources: Sport S, two-door Willys, Rubicon and four-door Willys. Rubicon is the alternative to investigate when you need more dedicated off-road equipment; it is not automatically better value for lighter use.
Buying verdict
Willys is worth shortlisting when its added trail equipment matches your plans. Compare the Ford Bronco in an appropriately equipped configuration, and leave room in the budget for suitable tyres, training and maintenance. Buy around your actual requirements rather than the longest accessory list.