2023 Ram 1500 Big Horn Built to Serve EMS Edition: Features & Canadian Buying Guide

The 2023 Ram 1500 Big Horn Built to Serve EMS Edition has a clear identity: a first-responder-themed package rather than a separate truck class. The practical buying decision is whether its specific appearance and cabin treatment are worth choosing over a regular Big Horn with the equipment you need.

Watch our 2023 Ram 1500 Big Horn Built to Serve EMS Edition video below, followed by Canadian equipment, powertrain and trim comparisons.

What makes it the EMS Edition?

Dunn Ram’s Canadian 2023 model page identifies Hydro Blue or Bright White paint, black bumpers and badging, 20-inch wheels with a technical-grey finish, and cloth/vinyl seating with orange stitching for this EMS-themed edition. Canadian 2023 Built to Serve description.

Check these details against the original build information. A decal or a set of replacement wheels does not prove the full factory package is present. Conversely, a later cosmetic change does not explain what equipment the truck originally had.

Powertrain and configuration

The edition name is not enough to confirm the filmed engine or transmission specification. Obtain the VIN build information before assigning horsepower, fuel consumption or towing limits. Keep this Big Horn-based package separate from TRX and from the older Ram 1500 Classic when comparing listings.

Cabin and everyday use

The regular Big Horn uses a cloth 40/20/40 front bench with centre-seat cushion storage, carpet flooring and a leather-wrapped steering wheel. EMS changes the upholstery and stitching to its themed cloth/vinyl treatment. Big Horn’s heated-equipment, larger-screen and safety packages must still be compared separately. Canadian Big Horn equipment, page 22.

Capability checks

The EMS treatment does not determine towing or payload. Use the cab, box, engine, axle and loading label for the actual truck, including passengers, cargo and trailer tongue weight in its load.

Canadian package comparison

The following base-price examples show the step from Tradesman to Big Horn, before the EMS package and engine upgrades. The EMS surcharge is not included; prices were checked October 29, 2026.

For a base-price reference only—not identification of the filmed truck—Unhaggle lists the following 2023 Canadian Ram 1500 Crew Cab 4×4 configurations with the 5-foot-7-inch box. Original price-effective date is unstated; checked October 29, 2026. Freight, taxes, engine upgrades, other options and the EMS package must be accounted for separately. Canadian historical catalog.

Base configuration example	Base MSRP CAD	Difference
Tradesman	$56,245	Work-focused base trim; equipment differs from Big Horn
Big Horn	$59,745	+$3,500: cloth front bench, carpet, leather-wrapped steering wheel and 18-inch aluminum wheels; EMS extra
Big Horn Built to Serve EMS	Not verified	Package surcharge must not be inferred from base MSRP

Choice	What to examine	Price treatment
Regular Big Horn	Cloth front bench, centre-seat storage and 18-inch wheels	Use as the matched baseline
Big Horn Built to Serve EMS	20-inch technical-grey wheels, black exterior details and orange-stitched cloth/vinyl seating	Canadian package surcharge not verified
Sport	Heated front seats/wheel and 12-inch touchscreen; not the EMS appearance package	Different trim/powertrain basis; no matched package-price delta shown

Running costs

Match any Canadian fuel rating to the verified engine and drivetrain rather than assigning a generic Ram 1500 number. Budget for insurance, tires and maintenance alongside fuel. A special-edition badge alone does not establish a resale premium or lower ownership costs.

Is the package worth buying?

Choose it if the EMS identity and verified equipment appeal to you at a sensible difference from a comparable Big Horn. Compare condition, history and options before paying extra for rarity. If the details do not matter to you, a regular truck with the right configuration may be the better fit.